Visuak links in terms of choice of colour in video, digipak and music video. The green and pink background in the music video was used at the beginning and in the graffiti background you can see hints of pink and green coming through. Also in the costume the colours are repeated in the video. This was then translated into the digipak and advert. Also you can see the adrogenous look with the suits being repeated. And the funny faces correlate with the digipak too.
I might use this photo as the background image for my advert. It goes with the theme of the video and would help to convey a visual link between the two products
I have completed the back side to my digipak and am now currently constructing the front cover. This is probably the hardest and most important as it will be the first thing that the consumer will see and needs to be right. I have been using photoshop to create the digipak. I think my timing has been okay so far but I will need to get a move on fast if I am to complete another 4 panels in time for the deadline. Wish me luck!
This is the first real hard copy example of a digipak that I have looked at. The placement on the inside is interesting and maintains the colour scheme and theme throughout. The promotional sticker on the front makes it look even more professional (because it is) so I might consider creating a promotional sticker of my own to include on my digipak.
