RESEARCH: Function of a music video

The primary function of a music video is to promote the artist. This is done through lots of close ups and the artist being the central focus of the video.


 Traditionally they will feature heavily in it, taking up approximately 70% of screen time.

The secondary function behind a music video is to promote the new single and persuade the consumer to purchase the album. It's almost like a taster of what to expect from the overall product.

Essentially, music videos are a form of promotion and exposure for an artist.