Andrew Goodwin

Andrew Goodwin believes that Traditional narrative structures have been broken in the music industry especially by pop videos. There are many reasons why but the main ones are that the music videos are made around the Singer instead of the Music and the inclusion of the viewers at home which they try to do to make the audience happy.



Andrew Goodwin also found the 3 main types of music videos that the industry use to promote the artist and the single.

Illustration - This is when the music video follows the lyrics.

Amplification - This is when the music video adds another aspect to the song which doesn't contradict with the lyrics.

Disjuncture - This is when the music video has little connection with the lyrics and brings in a another mean which contradicts the lyrics.