Carol Vernallis said:
"The narrative in music video is not always complete. It's not always balanced between narrative and performance, you don't always have narrative solution and they often pose questions that are unanswered"
Having read this, I analysed Mark Ronson's 'the bike song' to validate this approach
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The narrative in this video is about a guy who is riding his bike and then someone steals it. The bikes come to life and come together to catch the thief and they do. They save the day and then he goes to the park with some girls and boys - and there bikes.
The main artist, who is Mark Ronson, is a participant in the song and isn't the central attention which goes against the conventions of a music video, however his position in the video still acts as some promotion and exposure for him and his look. The platinum blonde hair is a statement.
Business International act as the narrators and also participants. We see the artist sing predominatey during the chorus of the song and not a lot anywhere else. The rapper raps along to his part. The ratio of narrative to performance would be around 80:20 as we see much more narrative than performance.
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