Having a music video can be very helpful for the record label the artist is under as it will help not only to promote the artist , it will also promote the record label also if the music video is successful this could cause consumers to go and buy the single of the song as they enjoyed the video.
Beyonce's Single Ladies is an example of the effect a music video can have on the record label , as it became such an iconic video , which sold over 6.9 million copies worldwide
In the record industry , as of 2012 there are 3 big record labels and they are
Sony BMG
Warner Music Group
Universal Music Group
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