Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

This shows intertextuality for the opening of Jay Z and Kanye West- In Paris and our own music video. It opens similarly with the names of the artists followed by the name of the song.

As both these songs have a similar rhythmic pattern at a point in a song they both illustrate the lyrics being said at the time. The video also shows the performer pointing to the words as they are being said, as if to engage the audience.

As Little Mix was our main influence we watched there video closely and tried to follow some conventions used. For example the use of spilt screens and coloured backgrounds was taken. Also to contrast Laura Mulvey and this video our artists do not dress to appeal for the 'male gaze' and contradict this by mainly being in the androgynous look.

Examples In Action