"Falling"
The intended audience for this music video would be predominately female teens or couples. The fact that the artist herself is a girl helps to reinforce this idea.
The genre of the song is dubstep. The video didn't seem to have a narrative to it. I noticed their was more than one base track and some shots were repeated. She uses edits such as slow motion that correlates with the song and conventions of the genre.
In terms of Goodwin's theory, they followed amplification where they expanded on what the lyrics said. Laura Mulvey's theory about the male gaze is void here.
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