A music video is an efficient way of promoting an artist
through a short film/video and a successful way of promoting the single. A
music video allows the artist to advertise themselves by using different types
of music videos such as Illustration (following the lyrics word for word) and
Dis juncture ( not following the lyrics) and Amplification.
The Music videos allows Fans to feel connected to the
artists as the music videos portray personality traits and style of their music
which will ultimately help them to sell Concert tickets, and other
merchandises.
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