The Functions of a Music Video

The functions of a video is mainly to promote the artist , to make sure they get enough screentime not only is this good for the artist but it could also help market them as a "brand" if they are involved with other endorsements as artists usually are it will promote the company , it will also promote the record company that the artist is under . The other main function of a video is to promote the single in hope for the release to have good sales as fans and audience members enjoyed the video.

Nicki minaj in Massive Attack , a close up is used , close ups are very important as they promote the artist even more as the audience can see "more" of them .

google.co.uk/images/nickiminajmassiveattack